Wednesday, December 8, 2010
"Branding Yourself" | Add your NAME & LINK & PHOTO! | By Dale Werner
"Branding Yourself" | Add your NAME & LINK! | By Dale Werner
Hello, Today we are going to be talking about "Branding Yourself".
If you have been in any form of online marketing you have heard the term "Branding Yourself" So what is this all about? Imagine if you were coming out with a hot new product that will change the world. Say for example it is a new refrigerator that uses one third the energy that most other refrigerators use. That's Great! This new product is going to sell millions. It will be the new breakthrough item that is a must have in every new home.OK, so we have the product. Now we have to NAME it or "Brand" it. Well the same goes for YOU. You have to "Brand Yourself" so that you stand out as a leader. As a person who knows how to get things done. Someone that people will want to follow!
You need to get your name or product name out there so people know you exist!
Cattlemen have been "Branding" cattle for hundreds of years. They take a red hot iron that has been shaped into the name or logo of their ranch and literally burn into the cattle's hide the image, name or logo.
That way when anyone sees that cattle they know it is from that ranch. This makes them stand out from the rest.
The same goes for your product or YOU. You need to name it and brand it or burn it into your prospects minds. Choose a name that is easy to remember. This goes double when purchasing a domain name. Something catchy. Something short. Use this URL in all of your articles, videos and correspondence. I see many articles, good articles when no name on them. The article has a lot of great information but no signature. And no URL. Not only do people not know who wrote this great information but they have no way to get to your website. Without a name and or URL attached to your articles and videos, there is no way that people can join you in your business opportunity or buy your products or service.
A Photograph is also an excellent way to "Brand Yourself". Use the same photograph in all of your marketing efforts. We think in pictures. When I say the words big dog, you see a picture in your mind of a big dog. Not the words big dog. When you add a photo of your product or of yourself, people will start to remember you. They might not recall your name right away but they will recognize you. Your image is burned or branded into your prospects mind!
For more help marketing yourself on or offline click here.
Until Next Time, All The Best! Dale Werner